eWeek

Fri, 2010-04-02 14:00 Christy Whitmore

SWMS Targets - Jason Brooks, site manager, eWeek Labs

eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.

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eWeek

vendor as publisher

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Tue, 2010-02-23 20:02 Christy Whitmore

SWMS Tech Edit Spotlight: contributed content

Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?

Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.

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Tue, 2010-01-05 16:59 Sam Whitmore

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

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Thu, 2009-05-28 06:12 Sam Whitmore

TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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Wed, 2009-05-20 06:12 Sam Whitmore

Fastest, Slowest Tech Edit Sites

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

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Thu, 2009-04-30 06:12 Sam Whitmore

Layoffs at PC World, ZDE

PC World/Macworld has laid off an undisclosed number of employees in edit and sales.

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Mon, 2009-04-13 06:12 Sam Whitmore

Deconstructing Tech Videos

Good b-to-b tech videos generate sales leads. And even in this horrifying recession, most web publishers see video as the path to profits. So if you haven't yet sat down and studied what makes for a good one, it's probably time.

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