contributed content

Publishers these days want contributed voices, not just contributed content. In its online application form, the IDG Contributor Network "asks how many posts would you like to commit to at this time?" Inc. now gives its contributors access to its content management system so they can post as many times as they wish. Forbes pays contributors X for every one-time monthly visitor to their page but 20X if that reader returns to read that contributor's other posts.

We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.

Promoted last month from deputy editor to editor of the Wall Street Journal's CIO Journal, Steve Rosenbush has plans. He's made a job offer to a well-known IT journalist and hopes to make an announcement imminently. He's working on CIO Journal "cross-platform projects" that will run across print and digital. He's been talking with producers about a bigger CIO Journal role in WSJ Video.

FT west coast editor Richard Waters and correspondent Hannah Kuchler collaborated this week on a 2,000-word news analysis you and your clients absolutely have to read. Why? Because it's a model for the contributed content that gatekeepers want to receive from you. The topic, as Richard described it for us: "how collaboration/productivity services are evolving and converging... and what some of the big players and some of the more interesting start-ups are up to."

A former Bloomberg View editor last year said that mythbusting was one of the most effective ways of getting a contributed piece published.

PLUS: Our table of 100 contributed content pieces to review from 5 titles you care about.