AMPLIFIER — the ecumenical, broad-minded vendor

• Sells: community standing. Vendor payroll, disclosed.
• Media brand: doesn't exist. Not rare — nonexistent.
• What gets mistaken for it: contributed columns, contributor networks, sponsored series, content studios.
• Newsletter: working CTOs and consultants writing tactical letters. Confirm your client isn't in their crosshairs.
• Podcast: the founder-host. They won't book a direct competitor, though an adjacent tool might be OK, because an empowered community is the point.
• Pitch: Think "trade-show talk." A pricing experiment that went sideways. A churn number that surprised you.
• Never: a demo.