The Latest
March 3, 2026 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
If you're new here, welcome! Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively.
SWMS interviews business and technology editors and publishes their advice and commentary. We also analyze published work and deliver insights that help tech PR pros land coverage today and build relationships for the long run.
Tech Media Intelligence for the AI Era. Since 1998.
AI & Tools View all »
March 7, 2026 at 3:11 AM
Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.
March 3, 2026 at 6:20 AM
Here is a clever use of AI, and it's a technique you can steal. Check out this story that appeared in Nieman Lab last month. It documents the fact that the New York Times has been monitoring right-wing podcasts for a certain trend -- basically that MAGA is fraying over Donald Trump's handling of the…
Cheat Sheets View all »
March 3, 2026 at 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Contributed Content View all »
September 11, 2025 at 12:00 AM
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
Influencers View all »
March 3, 2026 at 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
January 3, 2026 at 12:00 AM
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
November 19, 2025 at 12:00 AM
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
September 22, 2025 at 12:00 AM
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There's plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is -- Xania.
Interviews View all »
December 23, 2025 at 3:00 PM
If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 18, 2025 at 12:00 AM
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It's not an if, it's a when.
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
July 20, 2025 at 12:00 AM
It's been tough to keep track of SDxCentral this year, with the sale... management moves... Here's a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
June 19, 2025 at 12:00 AM
Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.
May 25, 2025 at 12:00 AM
Please enjoy these insights from CIO Dive senior reporter Matt Ashare, from an interview conducted in February. You will find Matt thoughtful and generous.
Matt, we're fellow Bay Staters. Were you born in Mass.?
I was not born in Massachusetts, but I spent an awful lot of time there. I went to high…
Paid Content View all »
July 13, 2025 at 12:00 AM
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…
PR View all »
March 8, 2026 at 9:28 AM
You probably know to ask all of these questions before you go to market with your pitch. It doesn't hurt to review them.
March 7, 2026 at 3:11 AM
Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.
March 6, 2026 at 3:44 PM
Welcome to the first installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! An abbreviated version of They Said It appears in each SWMS emailer.
December 23, 2025 at 3:00 PM
If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.
February 6, 2025 at 12:00 AM
Fast Company's Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Research View all »
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Strategies View all »
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
June 22, 2025 at 12:00 AM
Here are the details -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Tier 1 View all »
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
January 3, 2026 at 12:00 AM
... and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 2, 2025 at 12:00 AM
You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.
August 21, 2025 at 12:00 AM
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…
June 24, 2025 at 12:00 AM
This is a great way to monetize the archives.
June 24, 2025 at 12:00 AM
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned…