ZDNet

SWMS Editorial Teleconference - Heather Clancy, GreenTech Pastures, ZDNet

Former CRN EIC Heather Clancy is now an expert in clean tech/green tech, and enthusiastically wants to discuss the PR possibilities with you. She posts multiple times a day. Learn what she wants and needs, and what makes for a clean/green story in today's changing edit world.

 

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SWMS Tech Edit Spotlight: contributed content

Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?

Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect. 

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SWMS Teleconferences: 2009 Highlights

From our SWMS Editorial Teleconference Series:
 
As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
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Sam Diaz, ZDNet

SWMS Editorial Teleconference Series - Notes and Audio

Sam Diaz, blogger
ZDNet, Between the Lines
May 2009

Guys like Sam Diaz don't come along very often. He's a hard-nosed journalist but approachable and empathetic to PR. He also WORKED in PR as recently as last year, hired by SutherlandGold to teach clients to blog. He shares his "lessons learned" with us below… but more important, he also shares the secrets of getting on his radar at ZDNet. One of three authors of the "Between the Lines" blog, Sam is a generalist who's worth pitching for just about any genuinely newsworthy tech story.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

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