Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?
For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.
Audio and webinar playbacks now available.
Mashable co-editor Ben Parr is as prolific as they come.
Cranks out copy. Steers the site strategically. Plans events.
The truth is, Ben loves science. His ambitions exceed those of any web site.
Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.
Audio and Webinar links now available.
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
Luckily for PR pros, veteran journo Rich Jaroslovsky is as receptive to PR pros as was his predecessor, Steve Wildstrom. But Rich has different priorities. Hear about them in a wide-ranging conversation. Rich reviews products but also is called now and again to do spot reporting and trend analysis. In the hard-to-navigate, buttoned-down world of Bloomberg, Rich is a good guy to know and understand.
Webinar and audio playback now available:
As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.
Dave McCann oversees all CFO tech coverage, print and online.
He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite -- including social media and visuals.
Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.