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SWMS Profile: Eric Savitz, SF Bureau Chief, Forbes

Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?

Does Forbes's new focus on curation and crowdsourcing affect its definition of news?

Eric has empathy for PR and will provide practical insights for you.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Jon Brodkin, senior editor, Network World

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Ben Parr, co-editor Mashable

Mashable co-editor Ben Parr is as prolific as they come.

Cranks out copy. Steers the site strategically. Plans events. 

The truth is, Ben loves science. His ambitions exceed those of any web site.

Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.

Audio and Webinar links now available.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight on 2011 edit trends

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

Audio and webinar playbacks and related links now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS SWMS Profile: Rich Jaroslovsky, Bloomberg News and BusinessWeek

Luckily for PR pros, veteran journo Rich Jaroslovsky is as receptive to PR pros as was his predecessor, Steve Wildstrom. But Rich has different priorities. Hear about them in a wide-ranging conversation. Rich reviews products but also is called now and again to do spot reporting and trend analysis. In the hard-to-navigate, buttoned-down world of Bloomberg, Rich is a good guy to know and understand.

Webinar and audio playback now available:

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Analysis: Chasing Facebook Places

Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?

For what it's worth, here's ours:

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine

As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

Dave McCann oversees all CFO tech coverage, print and online.

He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference: Harry McCracken, Technologizer

Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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