Odds & Ends
January 13, 2022
11:06 am
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
>> Wired
How to Pitch the Wired Consumer Products Team
June 16, 2021
2:47 pm
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
Wired25 2019: A Tech F2F Event… for Kids
December 18, 2019
7:41 pm
Perhaps you read last month about Day 1 of the Wired25 event in San Francisco. Many a newsmaker spoke, and it was an A-list event from a speaker and attendee POV. Less was written about Day 2 — “Culture & Fam” Day, Wired called it. The formula may become a brand-builder in the 2020s as the second digital generation comes of age.
Tech Edit Spotlight: Wired
May 22, 2019
1:37 pm
Wired EIC Nicholas Thompson steers one of the most venerable brands in publishing. That being the case, Wired tends to be tough to pitch successfully. That’s why PR pros will want to read what Nick had to say to us last week in New York City.
Ten Narrative Formulas That Work
October 24, 2013
4:28 pm
“My client wants a profile in the business press.”
How many times have you heard that one?
YOUR ACCOUNT
FRIDGE NOTES
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.