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Odds & Ends

Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be

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How to Pitch the Wired Consumer Products Team

SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.

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Wired25 2019: A Tech F2F Event… for Kids

Perhaps you read last month about Day 1 of the Wired25 event in San Francisco. Many a newsmaker spoke, and it was an A-list event from a speaker and attendee POV. Less was written about Day 2 — “Culture & Fam” Day, Wired called it. The formula may become a brand-builder in the 2020s as the second digital generation comes of age.

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Tech Edit Spotlight: Wired

Wired EIC Nicholas Thompson steers one of the most venerable brands in publishing. That being the case, Wired tends to be tough to pitch successfully. That’s why PR pros will want to read what Nick had to say to us last week in New York City.

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FRIDGE NOTES

Walter Thompson’s Observations from TechCrunch Disrupt

From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”

Good guidance indeed.

We Are Devo

Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.

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