Q&A: Adam Lashinsky, Insider, The Information, Washington Post
October 19, 2022
5:40 pm
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Deep Dive: Cracking the Washington Post, Pt. 1
June 4, 2019
5:05 pm
Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why — which we analyze both in this piece and a companion piece — may help guide your current Tier 1 strategies overall.
YOUR ACCOUNT
FRIDGE NOTES
The Future of DEI?
December 11, 2023
This will get a lot of coverage, with any luck. Subscription may be required.
For Dow Jones, It Was A Very Good Year
November 30, 2023
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
The Economist Asks, ‘How Much Would You Pay?’
November 27, 2023
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
The Information Begins Advertising Its Scoops
November 20, 2023
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
Introducing the Fortune 500 Europe
November 8, 2023
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
A New Investment Firm Invests, Then Writes About It
November 1, 2023
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.