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Deep Dive: Cracking the Washington Post, Pt. 1

Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why — which we analyze both in this piece and a companion piece — may help guide your current Tier 1 strategies overall.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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