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Cheat Sheet: Private Equity Reporters
Here are 20 reporters who cover private equity as an industry or as part of their core beat. We omitted targets in which PE was a passing mention or incidental detail.

SWMS Q&A: Alex Wilhelm, EIC, TechCrunch+
Can the Silicon Valley Bank meltdown now seem so long ago? Yet the true fallout has not yet begun. In our Mar. 21 SWMS Q&A, edited for length and clarity — TechCrunch+ EIC Alex Wilhelm gives us a generous glimpse of what it was like to work at TechCrunch that day.

That Was Close. Now What?
Here’s a toolkit designed to help SWMS readers monitor the unfolding Silicon Valley Bank situation from a tech media point of view.

Cheat Sheet: VC Events, SMB Events
This is better put as a list of events for entrepreneurs, some of whom want venture capital while others prefer to bootstrap.

Cheat Sheet: Reporters Who Cover Funding Rounds
This freshly updated cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here’s ten of the “usual suspects” and another ten you might not have considered.

Cheat Sheet: Boston-based VC Reporters
Here’s a list of 15 targets well-suited for VC-based news with a Boston-based news hook. Most targets follow VC and startups as a beat. In other cases, the target’s interest will depend on the company and technology.

How Bad Are Things Really?
We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?

TC’s ‘Equity’ Podcast Turns Five
TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”

Profile: Kenrick Cai, Forbes
Forbes senior reporter Kenrick Cai chases Series A funding and spotlights fast-rising startups. Upon graduation from Duke University in June 2019, Kenrick joined Forbes as an intern and worked his way up.
YOUR ACCOUNT
FRIDGE NOTES
We Are Devo
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.