SWMS Research: 75% of Influencers are Staying on Twitter
January 2, 2023
9:56 am
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Analysis: Why Most Journalists are Staying on Twitter
January 2, 2023
9:39 am
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Box CEO Aaron Levie’s Deleted Tweet
October 27, 2022
9:01 am
PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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Cheat Sheet: Twitter Reporters
June 10, 2021
3:50 pm
Who covers social media? It’s tough to tell since social media is so often casually mentioned in so many kinds of stories. Here’s a list of 14 scribes — overwhelmingly from Tier 1 — whom you can pitch on behalf of clients focused on social media platforms.
YOUR ACCOUNT
FRIDGE NOTES
Quentin Hardy Interviews Eric Savitz
July 23, 2024
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
Union for Mashable, PC Mag and Lifehacker Wins Protection Against Gen AI
July 18, 2024
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Gen AI: The Big Fizzle?
July 10, 2024
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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July 8, 2024
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