SWMS Research: 75% of Influencers are Staying on Twitter
January 2, 2023
9:56 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Analysis: Why Most Journalists are Staying on Twitter
January 2, 2023
9:39 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Box CEO Aaron Levie’s Deleted Tweet
October 27, 2022
9:01 am
PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Twitter Reporters
June 10, 2021
3:50 pm
Who covers social media? It’s tough to tell since social media is so often casually mentioned in so many kinds of stories. Here’s a list of 14 scribes — overwhelmingly from Tier 1 — whom you can pitch on behalf of clients focused on social media platforms.
YOUR ACCOUNT
FRIDGE NOTES
TechCrunch Redesigns
October 2, 2024
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
September 29, 2024
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
New Awards From TheCUBE
September 23, 2024
TheCUBE has announced the 2025 Technology Innovation Awards — 28 awards in all — including many in the AI space. SWMS subscriber Bhava Communications represents TheCUBE and alerted us to these opportunities.
A Forbes Within Forbes
September 22, 2024
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.
Prepare for Axel Springer to Acquire Publications
September 22, 2024
Now that it has sold off its classifieds business, the owner of Politico and Business Insider will go shopping for more titles. Don’t be surprised if News Corp. sells the WSJ to Axel Springer, especially if Lachlan Murdoch loses his grip on the media empire built by his politically conservative father.