Updated Cheat Sheet: Bloomberg TV Producers and Talent
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We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet.
YOUR ACCOUNT
FRIDGE NOTES
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.