Matt Ashare, CIO Dive
May 25, 2025
9:10 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
>> top story
A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
January 31, 2025
7:05 am
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
SWMS Q&A: John Kell, Freelance Writer for Fortune, Fast Company, Business Insider
December 5, 2024
5:19 am
You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.
SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
Semafor: How Tomorrow’s Tier 1 Looks Today
October 21, 2024
11:02 am
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
September 19, 2024
1:23 pm
Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication’s tenth annual Innovation Festival. On Sept. 11 Brendan made time for the following SWMS Q&A, in which he discussed the role of AI in innovation…
SWMS Q&A: Jon Fortt, CNBC
September 8, 2024
3:28 pm
No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people — fully responsible, for everything. That’s where the lessons are.
Q&A: Jim Aley, Deputy Editor, Bloomberg Businessweek
August 19, 2024
2:11 pm
Think back to what you were doing in 1992. Jim Aley was writing features for Fortune. Eight years later he was editing them for Business 2.0. In 2024 he edits them still, serving as deputy editor for the recently relaunched Bloomberg Businessweek.
YOUR ACCOUNT
FRIDGE NOTES
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.
When Publishers Ditch Readers Altogether…
June 15, 2025
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.