Bloomberg TV’s Star Producers
September 2, 2025
3:37 pm
You’re not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.
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Deep-Dive: Coverage of Q2 Cybersecurity VC Funding
July 20, 2025
12:03 pm
Perhaps you saw Joanna Glasner’s July 16th CrunchBase News story about the spike in cybersecurity funding.
Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years… overall, we counted at least 11 rounds of $100 million or more for security- and privacy-focused startups in Q2.
SWMS Deep-Dive: Substack
July 6, 2025
11:03 am
Think about when clients first started asking you about podcasts. Five years ago? 10? Podcasts were invented more than 20 years ago.
Matt Ashare, CIO Dive
May 25, 2025
9:10 am
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A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
January 31, 2025
7:05 am
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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SWMS Q&A: John Kell, Freelance Writer for Fortune, Fast Company, Business Insider
December 5, 2024
5:19 am
You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.
SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
Semafor: How Tomorrow’s Tier 1 Looks Today
October 21, 2024
11:02 am
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
YOUR ACCOUNT
FRIDGE NOTES
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?