Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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AI Will Write Your Pitches — Soon
October 17, 2021
8:39 am
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
Otter.ai: Transcription Tool for Targets, Today and Tomorrow
June 30, 2021
11:55 am
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Clarity Counts: Our Research with the Hemingway Writing Tool
October 21, 2020
7:09 pm
Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.
Eight Cool Tools for Comms Pros
February 15, 2018
4:05 pm
Continuing with our 2018 focus on tools, here’s a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We’re always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.
YOUR ACCOUNT
FRIDGE NOTES
Take Me Out To The Concert
October 2, 2023
Which musical artist, over the course of his still-active career, played sold out shows at both Yankee Stadium and Shea Stadium? Sirius/XM is broadcasting a channel celebrating his music, for “a limited time.”
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.