More on TikTok
February 13, 2024
12:38 pm
So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with
>> TikTok
SWMS Deep-Dive, Part 1: TikTok Not Vital For Tech PR
February 13, 2024
4:12 am
Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.
SWMS Deep-Dive, Part 2: TikTok Targets in Tier 1
February 13, 2024
4:09 am
What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
SWMS Deep-Dive, Part 3: The Toxicity of Retention Editing
February 13, 2024
3:48 am
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FRIDGE NOTES
Follow Anthropic’s Steve Mnich For Guidance on Claude
September 9, 2024
Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how to harness Claude’s power for comms purposes. Follow him and learn.
Google Hoses Publishers
September 5, 2024
Press Gazette has a great story about Google reintroducing AI summaries into search results — less so in queries about breaking news, but definitely when someone searches for trend or how-to info. Convenient for users, maybe… but publishers stand to lose a ton of long-tail traffic because of this. No wonder the vast majority of publisher “innovation” is about commerce or consulting and no longer builds upon journalism.
MIA: CNBC’s ‘My Biggest Lessons’
September 5, 2024
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No new segments have appeared since May 31. We’ll monitor this for you.
Fortune Succeeding In Edit But Not In Sales
August 29, 2024
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO Alan Murray — who said he was retiring — may turn up at WSJ. Fortune is said to have released Murray from his noncompete, taking his word that he was ending his career.
Adweek subscription required.
The Fortune Five: Where Are They Now?
August 24, 2024
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to excel in the Success section. Ruth Umoh now edits Next To Lead. Kylie Robison split for The Verge. Rachyl Jones is a fellow at Semafor. Alexandra Sternlicht this summer won a Knight-Bagehot fellowship at Columbia. Competition for this is brutal — congrats Alexandra!