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Deep-Dive: Melissa Korn, WSJ

All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…

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Cheat Sheet: Business/Tech Podcasts

Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.

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American Readers: Where are They?

So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.

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Odds & Ends

Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now

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FRIDGE NOTES

For Years, Forbes Ran A Shadow Web Site That Tricked Advertisers

What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Publishers Using Gen AI To Improve Their Own Search

Digiday’s Sara Guaglione has a great scoop on how several publishers — including the FT, Forbes, Business Insider, The Guardian and others — are using gen AI tools to improve their own search engines. One publisher told Sara that site search historically is “not a widely-used function.”

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