When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now
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Senior technology reporter Ari Levy has “been there” — seven years at CNBC after 11 at Bloomberg.
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
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FRIDGE NOTES
This will get a lot of coverage, with any luck. Subscription may be required.
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.
