>> The New Stack
This month’s SWMS-Semrush Top 15 Index brings The New Stack, InfoWorld and Fortune into fascinating focus. By studying each publication’s 15 most-read articles in January, February and March, specific themes emerge.
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
Celebrating its sixth anniversary this Spring, The New Stack has built a successful tech edit franchise without relying upon web advertising or subscription revenue. Founder and publisher Alex Williams relies instead on sponsored posts, podcasts and ebooks dedicated to deep-tech education and professional development — augmented by news and analysis from staff editors and contributors.
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.