Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
Looks good, right? The new design organizes its news river into “the latest” and “the most popular.” Red is even less of an accent color
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to
The Information is looking for revenue beyond paid subscriptions — they seem to be plateauing — and has hired former Morning Brew COO Matthew Resnick
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
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Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet like this and get 37 likes and almost 9,500 views.
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
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YOUR ACCOUNT
FRIDGE NOTES
Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.
It’s dangerous to publish content that antagonizes the powerful.
Nic will stay on as editor-at-large.
That BI announced no successor implies that this situation has a life of its own, and is not under Axel Springer’s full control.
Quoted by the UK-based Press Gazette, News Corp. CEO Robert Thomson said, “Courtship is preferable to courtrooms – we are wooing not suing. But let’s be clear, in my view those who are repurposing our content without approval are stealing.”
The Gen AI titans are currently paying publishers between $1M and $5M a year to train their LLMs on publishers’ content, the Press Gazette reports.
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.
Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
