Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
Looks good, right? The new design organizes its news river into “the latest” and “the most popular.” Red is even less of an accent color
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to
The Information is looking for revenue beyond paid subscriptions — they seem to be plateauing — and has hired former Morning Brew COO Matthew Resnick
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
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Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet like this and get 37 likes and almost 9,500 views.
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
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YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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