The Information Begins Advertising Its Scoops
November 20, 2023
12:26 pm
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to
>> The Information
The Information Hires Former Morning Brew Exec To Drive Revenue
October 17, 2023
11:54 am
The Information is looking for revenue beyond paid subscriptions — they seem to be plateauing — and has hired former Morning Brew COO Matthew Resnick
Don’t Lie
August 31, 2023
11:29 am
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
Connie Loizos Succeeds Matthew Panzarino As TechCrunch EIC
August 30, 2023
6:04 pm
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Connie Loizos Ascends to TechCrunch EIC
August 29, 2023
11:34 am
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SWMS Dossier: Natasha Mascarenhas, The Information
June 22, 2023
5:56 am
Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet like this and get 37 likes and almost 9,500 views.
A Bumpy Rollout for The Information’s New Data Vertical
February 23, 2023
2:27 pm
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
Analysis: Semafor’s Tech Edit Ally
October 20, 2022
8:28 am
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Q&A: Adam Lashinsky, Insider, The Information, Washington Post
October 19, 2022
5:40 pm
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Odds & Ends
January 13, 2022
11:06 am
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
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FRIDGE NOTES
For Dow Jones, It Was A Very Good Year
November 30, 2023
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
The Economist Asks, ‘How Much Would You Pay?’
November 27, 2023
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
The Information Begins Advertising Its Scoops
November 20, 2023
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
Introducing the Fortune 500 Europe
November 8, 2023
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
A New Investment Firm Invests, Then Writes About It
November 1, 2023
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.
Thanks For Nothing
October 25, 2023
When Google Bard was asked whether it could deliver a list of trade reporters along with their email addresses, it responded, “I’m a language model and don’t have the capacity to help with that.”