The Economist Asks, ‘How Much Would You Pay?’
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its
The Economist this week held a 60-minute webinar on the topic of its own writing style. Three editors emphasized the power of simplicity: “old, short
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist’s goals specifically, and also about Tier 1 editorial values in general.
Having been around since 1843, The Economist has a finely honed instinct for survival. The newspaper’s current editorial custodians, led by EIC Zanny Minton Beddoes, lately sense disturbing shifts in politics, economics and society. These shifts, The Economist believes, bode ill — perhaps for the newspaper itself.
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Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).