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Newsweek Paid Community Lets Members Publish

Add Newsweek to the growing list of publishers launching readership communities. The Newsweek Expert Forum now offers a waitlist in advance of its formal opening later this month. Newsweek is building the Expert Forum in association with The Community Company, a virtual professional services firm that manages councils for Forbes, Rolling Stone and Bizjournals.

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The Community Co.: A Ticket to Contributed Content and More

Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.

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Secret Weapon: The Community Company

Is the Forbes Technology Council worth the money? We hear that a lot from PR pros looking to place contributed content. In our view the answer is ‘yes’, though there’s actually something bigger going on, which we’ll get to in a sec.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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