Layoffs at Informa Techtarget
July 18, 2025
11:30 am
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will
>> TechTarget
TechTarget and Informa Merge To Form ‘New TechTarget’
January 11, 2024
12:19 pm
Tech media changed today with the merger of TechTarget and Informa PLC, which calls itself “a leading international events, digital services and academic knowledge group.”
Q&A: Esther Ajao, AI Reporter, TechTarget
May 7, 2023
9:15 am
TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
Deep-Dive: Esther Ajao, TechTarget SearchEnterpriseAI
August 15, 2022
10:31 am
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
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FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.