TechCrunch wants to know how TechCrunch+ subscribers like the product, so it has surveyed them. Here are the six screens from the survey, fielded last month. It’s good to see TC so solicitous.
Quartz wants to know why its readers renew, and this week launched a survey to get answers. Below is an analysis of the survey questions and what the brand is up to.
“The best surveys are ones that reveal unexpected findings or examine issues that have not yet been widely covered,” says Chain Store Age senior editor Dan Berthaiume.
If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they’d cover vendor surveys and one reason they wouldn’t. Here’s what they said this time.
YOUR ACCOUNT
FRIDGE NOTES
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.
Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
