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Cheat Sheet: AI Newsletters, Mostly on Substack

We recently upgraded this cheat sheet to 19 newsletters, all with contact info. We tried to avoid the roll-up newsletters that point to others’ content but offer little of their own. There are a couple in there. Then again, those “digest” newsletters point to still more resources.

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Cheat Sheet: Substack Healthcare Newsletters

Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.” 

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Why Substack Might Be a Flash in the Pan

All year long we’ve read about editors planting their flag in Substack. Rare is the story about someone leaving it. That’s what Jacob Donnelly is doing. Jacob believes he has outgrown Substack, explaining in a Dec. 15 post that the platform is too rigid and prevents him from growing his business.

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Profile: James Ledbetter, Substack Author

In trendy and media trade media at least, the Substack-as-new-model-for-journalism story seems to have already come and gone. Yet there’s so much more left to tell. Perhaps the Substack story’s next phase is best told inside out, through the eyes of a newly self-minted author — such as James Ledbetter.

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Substack: Influence Worth Hunting For

Add Substack to the list of platforms frustrating to PR — Product Hunt, Stack Overflow, Reddit, Quora — that command attention but aren’t pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It’s cool and we’ll get into why, but Substack’s web site is more or less a metaphorical black box.

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FRIDGE NOTES

The Guardian Reveals ‘Dwell Time’ Stats

The Guardian is now revealing a “Deeply Read” list, statistics on which Guardian articles readers spend the most time with. (This concept is widely known in the industry as “dwell time.”) Says The Guardian: “[We] created a metric that looks at the ‘attention time’ from readers compared with the length of the piece.” Translated: articles that score well can be considered top performers because readers probably read slowly and carefully and got to the end.

More on TikTok

So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.

The Root Of The Issue For Publishers

From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”

A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.

Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.

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