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Cheat Sheet: Twitter Reporters

Who covers social media? It’s tough to tell since social media is so often casually mentioned in so many kinds of stories. Here’s a list of 14 scribes — overwhelmingly from Tier 1 — whom you can pitch on behalf of clients focused on social media platforms.

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SWMS Analytics Insights: Editorial Engineering

In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.

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FRIDGE NOTES

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

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