GPT-4’s Search of The Live Web — Useless
June 4, 2023
1:04 pm
The biggest knock on ChatGPT is that it knows nothing after September 2021. That is no longer true, thanks to an add-on released by OpenAI last month.
>> SEO
Pitch Opp: SEO Revisions
November 10, 2021
8:19 am
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
When Submitting a Post to G2, Know Your SEO
September 10, 2019
7:30 am
G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
2019: Evergreen Content & SEO
December 20, 2018
4:05 pm
A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”
Wanted: SEO-Minded AEs
December 12, 2018
5:01 pm
There aren’t too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she’s one of the sharpest pros we know when it comes to SEO and social analytics.
SWMS Analytics Insights: Editorial Engineering
January 29, 2018
8:47 pm
In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
YOUR ACCOUNT
FRIDGE NOTES
FT Opens Up Its Content to OpenAI
April 30, 2024
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.
Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.
Newsweek Uses AI…
April 18, 2024
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao Has A Big Idea
April 16, 2024
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Sherwood.News Is Out
April 16, 2024
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
Forbes Has A New AI Newsletter
April 16, 2024
‘The Prompt” is not out yet, but you can sign up for it here.
Axios Will Outflank AI By Lionizing Edit Stars
April 12, 2024
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.