GPT-4’s Search of The Live Web — Useless
June 4, 2023
1:04 pm
The biggest knock on ChatGPT is that it knows nothing after September 2021. That is no longer true, thanks to an add-on released by OpenAI last month.
>> SEO
Pitch Opp: SEO Revisions
November 10, 2021
8:19 am
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
When Submitting a Post to G2, Know Your SEO
September 10, 2019
7:30 am
G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
2019: Evergreen Content & SEO
December 20, 2018
4:05 pm
A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”
Wanted: SEO-Minded AEs
December 12, 2018
5:01 pm
There aren’t too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she’s one of the sharpest pros we know when it comes to SEO and social analytics.
SWMS Analytics Insights: Editorial Engineering
January 29, 2018
8:47 pm
In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
YOUR ACCOUNT
FRIDGE NOTES
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
September 15, 2023
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Much of Gen Z Searches on Social, Not Google
September 12, 2023
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.