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Pitch Opp: SEO Revisions

Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.

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When Submitting a Post to G2, Know Your SEO

G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.

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2019: Evergreen Content & SEO

A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”

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Wanted: SEO-Minded AEs

There aren’t too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she’s one of the sharpest pros we know when it comes to SEO and social analytics.

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SWMS Analytics Insights: Editorial Engineering

In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.

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FRIDGE NOTES

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

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