Fortune will finish 2023 as the hottest publication out there. According to Similarweb, Fortune’s 2022 web audience grew 60 percent, from 12M to 20M. In ’23 it will have grown another 50 percent, from 20M to 30M.
Imagine Vice blended with Wirecutter. That is the new Wired. That seems to be the takeaway after the latest SWMS-Semrush Index revealed the Top 25 most popular Wired articles during July, August and September.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and
Inc. these days has 13 million unique visitors a month, more than twice that of Fast Company, which has 5.9 million. Entrepreneur does pretty well at 8 million. LinkedIn, on the other hand, has 1.7 billion.
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
This is the third installment of the SWMS-Semrush Top 15 Index. This month we list and analyze the top 15 most popular articles in Axios, TechCrunch, The Verge, VentureBeat and Wired during January 2023.
This is the second installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
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Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the mind actually work? Hats off to Message Labs, the producer.
Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The results still need to be reviewed by humans, but the grunt analysis is done by the LLM. Investigative reporting becomes easier. Journalism is served.
It was announced long ago, but on Nov, 26 we learn whether TechTarget stockholders want to join forces with Informa and its legion of IT media brands, not least of which is Industry Dive. It will be hard to imagine a rival of equal power, with IDG/Foundry now a shadow of its former self. IDG/Foundry’s lack of investment and focus on cost-cutting will look unwise if TechTarget and Informa do merge.
