If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Science coverage is everywhere these days. This should be good news for PR pros with science stories to tell, but it’s not that simple. Much of the coverage, obviously, goes to Covid-19. Less obviously, it goes to space. And beginning this month, other newsy topics have staked their claim. What shelf space is left? We studied 14 media brands and found out.
Because “science” is a sprawling topic, it’s tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here’s our take on the must-pitch group. Whom are we missing?
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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