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Cheat Sheet: Demo Review Shops

This cheat sheet is a bit different: we’re looking at review sites that do product demos or walkthroughs. A bit of an inexact science. We led with the publications this time, not the editor in charge…

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Cheat Sheet: Sites that Sell Gear (Mostly) to Guys

It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.

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FRIDGE NOTES

The Economist Asks, ‘How Much Would You Pay?’

A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.

A New Investment Firm Invests, Then Writes About It

The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.

Thanks For Nothing

When Google Bard was asked whether it could deliver a list of trade reporters along with their email addresses, it responded, “I’m a language model and don’t have the capacity to help with that.”

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