If you’d like to pitch a contribution to VentureBeat or Quartz at Work, you’ll need to fill out a form to do it. Both publications have eliminated the email dialog that so many PR pros have used over the years to build relationships.
When you think Axios, you think “smart brevity.” When you picture Business Insider, you see those 30-word headlines and lengthy decks that finish the story before the reader even starts it. Quartz has its own comprehension hack, though only paid QZ subscribers get to see it.
Few publications have innovated like Quartz. It launched in 2012 as “mobile-first” and raced to embrace native advertising. Its first news app was a chatbot. It created amazing visuals and posted the code on GitHub. It had obsessions, not beats. So why is Quartz in trouble?
So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.
From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”
A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.
Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.
The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news and analysis written in any language around the world, and (b) assemble it in a newsfeed to run on the Semafor site. The newsfeed will be branded as “Signals.” Said Semafor co-founder Ben Smith to the FT: “Signals will be written entirely by journalists, with artificial intelligence providing a research tool to inform posts.”
Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor of global technology is none other than Brad’s trusted colleague for so many years, Tom Giles. Expect no substantive changes in either shop.
Tweets former TechCrunch reporter Catherine Shu: “I’m available for journalism and PR/comms work.”