
Updated Cheat Sheet: Quantum Computing Targets
This updated SWMS cheat sheet on quantum computing offers 12 targets, the vast majority operating overseas. It seems like US tech media is staying away from the topic.

This updated SWMS cheat sheet on quantum computing offers 12 targets, the vast majority operating overseas. It seems like US tech media is staying away from the topic.

Here are 11 reporters who cover quantum technology as applied to cybersecurity. The vast majority are beat reporters. PR pros will note that quantum continues to fascinate trend and big-picture journalists.

In this short and sweet cheat sheet, we’ve got eight targets focused at least in part on quantum security. This is still a nascent field, though the “quantum” term has been bandied about for a decade or two.

As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
YOUR ACCOUNT
FRIDGE NOTES
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.