Former Bloomberg and Protocol reporter Joe Williams is not your typical pitch target. He does write a weekly Substack newsletter called Billable Hours, in which he writes about enterprise tech topics. But time has marched on…
When between jobs, otherwise inaccessible tech editors have the time to explain how they view their own work. When they do, tech PR must take note.
Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”
Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
Apart from the new targets, there’s much to grasp about Protocol’s new investments in enterprise tech edit. In the biggest picture, Protocol owner Axel Springer is investing in Protocol across the board.
As TechCrunch is to funding news and hot startups, Protocol is to enterprise computing. Last year you couldn’t say that, especially after go-to reporter Joe Williams departed for Bloomberg. This year you totally can. Protocol recently hired three enterprise reporters and seeks two more.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.
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Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
