Cheat Sheet: Search & Privacy
June 21, 2021
12:48 pm
Here’s a list of 10 reporters who cover privacy-based search engines. They can probably be targeted for more general privacy-related pitches as well.
>> privacy
SWMS Deep Dive: Privacy
January 7, 2021
1:26 pm
[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.
Where Privacy Meets Cybersecurity
January 7, 2021
1:07 pm
[SWMS contributor Rachel Odenweller writes:] As logic would suggest, the more we rely on data, the more at risk we are for cyber attacks. In addition to the myriad struggles 2020 presented us with, it was also the most active year for cybercrime. Reports suggest that cybercrime rates during COVID-19 — from ransomware to phishing — have spiked at rates between 40 and 400 percent.
Big Tech Has a Policy Bullseye on Its Back
January 7, 2021
12:59 pm
[SWMS contributor Rachel Odenweller writes:] Over the past five or so years, we’ve been seeing more tech companies in the congressional hot seat as the attention on the ethics of their business practices grows, both in terms of data privacy and market activities.
YOUR ACCOUNT
FRIDGE NOTES
TechCrunch Layoffs
January 15, 2025
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam