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SWMS Deep Dive: Privacy

[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.

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Where Privacy Meets Cybersecurity

[SWMS contributor Rachel Odenweller writes:] As logic would suggest, the more we rely on data, the more at risk we are for cyber attacks. In addition to the myriad struggles 2020 presented us with, it was also the most active year for cybercrime. Reports suggest that cybercrime rates during COVID-19 — from ransomware to phishing — have spiked at rates between 40 and 400 percent.

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Big Tech Has a Policy Bullseye on Its Back

[SWMS contributor Rachel Odenweller writes:] Over the past five or so years, we’ve been seeing more tech companies in the congressional hot seat as the attention on the ethics of their business practices grows, both in terms of data privacy and market activities.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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