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SWMS Deep Dive: Privacy

[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.

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Where Privacy Meets Cybersecurity

[SWMS contributor Rachel Odenweller writes:] As logic would suggest, the more we rely on data, the more at risk we are for cyber attacks. In addition to the myriad struggles 2020 presented us with, it was also the most active year for cybercrime. Reports suggest that cybercrime rates during COVID-19 — from ransomware to phishing — have spiked at rates between 40 and 400 percent.

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Big Tech Has a Policy Bullseye on Its Back

[SWMS contributor Rachel Odenweller writes:] Over the past five or so years, we’ve been seeing more tech companies in the congressional hot seat as the attention on the ethics of their business practices grows, both in terms of data privacy and market activities.

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FRIDGE NOTES

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

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