Cheat Sheet: Leadership Podcasts (Updated)
September 24, 2025
12:38 pm
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Cheat Sheet: Podcasts for Startups (Updated)
September 17, 2025
11:01 am
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The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
4:09 pm
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy
Updated Cheat Sheet: Podcasts That Seek Thoughtful C-Level Execs
November 4, 2024
5:36 am
Here’s a short list of podcasts that might book your techie, “big-picture” CEO who doubles as a philosopher. Naturally, the bar is high.
Make A Two-Person Podcast Out Of Any Text File Or PDF
September 16, 2024
5:30 am
If you’ve ever listened to a podcast, you’ll want to spend six minutes listening to this. It’s an experimental audio file produced by a new Google tool called NotebookLM. It turns a text file or PDF into a podcast…
Cheat Sheet: Design Targets
August 20, 2024
3:44 pm
In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…
Cheat Sheet: Design Podcasts
August 20, 2024
12:22 pm
Here are seven podcasts produced by legit experts in the design field. The podcasts are updated frequently, so there appears to be a good amount of “inventory” for you to pitch to.
Updated Cheat Sheet: Cybersecurity Podcasts
April 8, 2024
6:27 am
We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.
Cheat Sheet: Healthcare & Healthtech Podcasts
March 24, 2024
6:55 am
There are so many, and so many have lapsed. That’s why you need our curated list of healthcare and health tech podcasts. Our grid contains contact and social media data on hosts, as well as links to the podcasts themselves.
Cheat Sheet: EdTech Podcasts
December 29, 2023
1:18 pm
We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.