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Q&A: Eric Savitz, EIC, General Motors

To know Eric Savitz is to like him. Friendly and smart. Versatile. The man spent 27 years in edit, the next six in PR and then returned to edit for another five. Who else has done that, or could?

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SWMS Cheat Sheet: Paid Opps

Never have our subscribers shown so much interest in paid opportunities. So here it is, the SWMS Google Doc on paid opps in tech media, including Tier 1, IT, healthcare, fintech and security titles. We’ve listed 64 publications so far. We’ll add titles and categories as requested.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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