We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
Above: Forbes Virtual NFT Billionaires. They go on sale Apr. 11, for Forbes paid subscribers. You’ll need at least .25 ETH (today worth $806) to
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It’s not too early to bear down on NFT reporters — here’s a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.
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FRIDGE NOTES
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
