Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no
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You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers — about “the mavericks who brought AI to Google, Facebook and the world” — he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
The Guardian is now revealing a “Deeply Read” list, statistics on which Guardian articles readers spend the most time with. (This concept is widely known in the industry as “dwell time.”) Says The Guardian: “[We] created a metric that looks at the ‘attention time’ from readers compared with the length of the piece.” Translated: articles that score well can be considered top performers because readers probably read slowly and carefully and got to the end.
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last week. BI also wants each of these DGGs to visit the site at least twice a week. So pitch stories that help BI accomplish that.
So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.
From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”
A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.
Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.