>> New York Times
Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers — about “the mavericks who brought AI to Google, Facebook and the world” — he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at least not for serious journalism purposes,” says one, adding that “there is no way that AI results in more people being in journalism. This only can result in less.”
Some individuals said they dabble with Gen AI to find good headlines and story ideas.
The last word seemed to go to Insider EIC Nic Carlson, who said, “AI will replace, over time, journalists who refuse to use AI.”
We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How stuffy. And the C.E.O.s they do cover always seem to be resigning for one reason or another. We’ll have the updated cheat sheet ready for you very soon. The FT’s ‘How To Lead’ feature appears to be in hiatus. The WSJ has some opportunity in WSJ Magazine.