“Listen!” Says The NYT
April 4, 2024
7:20 am
The NYT soon will add an automated voice to the majority of its articles, reports Axios. When that day comes, can we really call the
>> New York Times
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
7:17 am
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no
Odds & Ends
June 23, 2022
2:29 pm
Has the NYT’s David Gelles quit Corner Office or not? Seven 2022 Corner Office columns appear on David’s own coverage page that have not shown
‘Genius Makers’ Reveals Priorities of Author Cade Metz
April 12, 2021
4:48 pm
You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers — about “the mavericks who brought AI to Google, Facebook and the world” — he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”
Two Questions: Cade Metz, NYT
March 31, 2021
4:41 pm
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Currents: A New Pitch Opp in the New York Times
March 18, 2021
11:31 am
There’s nothing like a side door into the New York Times. This year has brought one — Currents. Its tag line: “How rapid advances in technology are transforming our lives.”
Covid-19: Where To from Here?
February 28, 2020
12:10 pm
Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.
Profile: Jim Kerstetter, NY Times
September 28, 2017
1:38 pm
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
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Follow Anthropic’s Steve Mnich For Guidance on Claude
September 9, 2024
Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how to harness Claude’s power for comms purposes. Follow him and learn.
Google Hoses Publishers
September 5, 2024
Press Gazette has a great story about Google reintroducing AI summaries into search results — less so in queries about breaking news, but definitely when someone searches for trend or how-to info. Convenient for users, maybe… but publishers stand to lose a ton of long-tail traffic because of this. No wonder the vast majority of publisher “innovation” is about commerce or consulting and no longer builds upon journalism.
MIA: CNBC’s ‘My Biggest Lessons’
September 5, 2024
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No new segments have appeared since May 31. We’ll monitor this for you.
Fortune Succeeding In Edit But Not In Sales
August 29, 2024
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO Alan Murray — who said he was retiring — may turn up at WSJ. Fortune is said to have released Murray from his noncompete, taking his word that he was ending his career.
Adweek subscription required.
The Fortune Five: Where Are They Now?
August 24, 2024
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to excel in the Success section. Ruth Umoh now edits Next To Lead. Kylie Robison split for The Verge. Rachyl Jones is a fellow at Semafor. Alexandra Sternlicht this summer won a Knight-Bagehot fellowship at Columbia. Competition for this is brutal — congrats Alexandra!