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Analysis: Emerging Tech Brew

One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.

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Analysis: IT Brew

Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.

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Deep-Dive: Morning Brew

Today’s Morning Brew is a bigger publisher than most publishers. Partially owned by Insider and in turn by Axel Springer, Morning Brew now employs more than 300 — five-fold growth since 2020 — and this year is on pace for more than $70M in revenue.

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Profile: Andrew Nusca, Morning Brew

After more than ten successful years at ZDNet and Fortune, Andrew Nusca is wrapping up his first successful year at Morning Brew, the newsletter publisher co-owned by Insider Inc. As executive editor, Andrew oversees the daily Morning Brew flagship newsletter, the one with more than three million daily readers.

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Cheat Sheet: Morning Brew Pitch Targets

Here are the 16 writers and editors associated with all seven Morning Brew newsletters. Topics: personal finance, lifestyle, emerging tech, HR, marketing, retail and the “generalist” flagship newsletter.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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