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Analysis: IT Brew

Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.

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Deep-Dive: WSJ CIO Journal

We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.

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Change is Coming to 31-Year-Old ZDNet

Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.

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Tom Krazit’s Secret Weapon

PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?

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Cheat Sheet: CIO, CFO Pitch Opps

A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.

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Cheat Sheet: Edge Computing Reporters

Here’s a list of 14 reporters who write frequently about edge. The biggest audience in play here is VentureBeat’s. Sorry to disappoint but we found no business reporters who cover edge computing. let us know if you have!

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Pitch Opp: SEO Revisions

Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.

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Introducing Digital CxO

DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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