Publishers are Losing Visibility in Google Search Results
March 23, 2023
9:11 am
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Cheat Sheet: Google Cloud Targets
September 30, 2022
7:37 am
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
Odds & Ends
October 19, 2021
3:33 pm
Google this month announced a $1 billion investment in Africa. Quartz Africa is worth the bookmark… Wired merged its US and UK editions and is
‘Founded’ is Google’s Pitchable Podcast for Women Who Lead
April 1, 2021
9:48 am
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
Cheat Sheet: Amazon, Google Reporters
April 18, 2018
4:06 pm
One might ask, “Why do I care about FAANG reporters when FAANGs aren’t my clients?” Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn’t imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.
YOUR ACCOUNT
FRIDGE NOTES
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
September 15, 2023
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Much of Gen Z Searches on Social, Not Google
September 12, 2023
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.