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Cheat Sheet: Holiday Gift Guides 2023
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This cheat sheet is a bit different: it’s not a spreadsheet, but a list of 18 titles with rich detail on whom to pitch, with contact info. There’s some educated guesswork in there. SWMS contributor Clay Patrick did the digging, and digging, and digging.
It’s too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found — in our best estimation — a core group of decision-makers who can put the clients’ products on the holiday short list.
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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