There doesn’t seem to be as much research on workplace trends — work from home/future of work — this year as there was in 2021. Accordingly, there aren’t as many reporters chasing surveys. We found six and will be hunting for more.
CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.
Most of the folks on this short list are Tier 1 columnists who focus on workplace advice. There’s a couple of Q&A candidates in there, too.
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Ask TechRepublic senior writer Veronica Combs about the future of work and she’ll give you the summary you’ve been looking for: “it’s all about change management.”
When “no one knows anything” and chaos reigns, journalists go broad, not deep. Slack discussions heat up. Coverage planning intensifies. Editors are told, literally, to fan out and bring back the context that readers require.
“The Future of Work” affects every industry and every company. Top edit brands swarm for insights and scramble for an edge. So where are all the tech PR victories — the big hits?
Charter is a new media property focused on the future of work — and helps us glimpse the future of business media itself. Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services.
As a term, “future of work” has blurred into “workforce” and “workplace” and plays a big part in diversity, equity and inclusion editorial. Here’s a fresh look at targets in this expanded space. Thirty names in all.
YOUR ACCOUNT
FRIDGE NOTES
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
