Next Out the Door: Forbes’s Alex Konrad
January 31, 2025
1:56 pm
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases
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Paging Dr. Diane Hamilton, Forbes Contributor
January 21, 2025
10:40 am
Dr. Diane Hamilton has posted 37 articles on Forbes’s CHRO Network page since Dec. 1. She has an active LinkedIn profile, which advertises a book
Cheat Sheet: Forbes Contributors
June 5, 2024
3:55 pm
At long last, here’s the SWMS cheat sheet on Forbes contributors. Listed are 66 contributors whose work appeared at least once between Apr. 26 and Jun. 5 in either the AI, the cloud and the enterprise tech section.
Applications Open: Forbes Cloud 100
April 25, 2024
2:37 pm
Forbes this week began accepting applications for this year’s Cloud 100 List as well as the accompanying Cloud 100 Rising Stars list, which focuses on private cloud startups with less than $25 million in funding.
Cheat Sheet: Forbes Staff Reporters & Editors
January 15, 2024
4:24 am
We’re told by Alex Konrad that the Forbes masthead can be found in each print issue. If you don’t have one handy, here’s a cheat sheet with the names, beats and contact info for 45 Forbes staff reporters and editors.
Forbes Contributors Must Disclose Conflicts of Interest. Here’s How Some Choose To Do It.
September 29, 2023
4:04 am
We heard recently that Forbes has asked its contributors to be clearer about their conflicts of interest, if any. We inquired with Forbes PR about this and did not hear back. In any case, we went ahead and studied Forbes contributor disclosures in the AI space.
Alex Konrad: A Deeper Look
March 17, 2021
2:41 pm
Forbes senior editor Alex Konrad gave us a metric ton of insight this month — one article just wasn’t enough. So this week we plumb the notebook of SWMS contributor Rhiannon Pacheco, who interviewed Alex earlier this month, and present the rest of Alex’s thoughtful and heartfelt advice for PR pros looking to win his attention.
The Community Co.: A Ticket to Contributed Content and More
June 29, 2020
4:21 pm
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
Secret Weapon: The Community Company
October 14, 2018
6:28 pm
Is the Forbes Technology Council worth the money? We hear that a lot from PR pros looking to place contributed content. In our view the answer is ‘yes’, though there’s actually something bigger going on, which we’ll get to in a sec.
YOUR ACCOUNT
FRIDGE NOTES
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.