Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
Here’s a list of 13 targets who cover banking and payments from the POV of a crypto vertical. We focused on the titles with the largest audiences. Also check out our list of comparable targets who operate in Tier 1.
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Here’s a list of 15 banking and finance podcasts, most based in the US, others in the UK.
In trendy and media trade media at least, the Substack-as-new-model-for-journalism story seems to have already come and gone. Yet there’s so much more left to tell. Perhaps the Substack story’s next phase is best told inside out, through the eyes of a newly self-minted author — such as James Ledbetter.
SWMS contributor Rhiannon Pacheco writes: With Covid keeping people out of the aisles and in front of their screens, buying more online than ever before, fintech and ‘buy-now-pay-later’ companies such as Klarna, Affirm, AfterPay, Marqueta are rising in popularity and dominating recent headlines.
Based on our research, here’s a look at story types most common in the payments and banking spaces these days, coupled with a short list of must-pitch reporters, and some diamonds in the rough, too. Keep a sharp lookout for the story types, using them as templates for your own approaches.
Why did we choose payments and banking for the latest SWMS deep-dive? Everybody buys something. If the payments space doesn’t constitute the largest total available market of all time, it’s close. Banking? For a decade, startups have struggled to monetize those who don’t use banks, or barely use them.
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FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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