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Paid Content Rates: Fast Company

Here are the latest paid content rates from Fast Company. The submission below is provided by FC account director Justine DeGaetano. Fast Company will write the post for you, at a premium. 

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Analysis: Here Come the Unions

Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”

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Even More Narrative Story Types

Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write “book reports” — here’s who we are, and we’ve done this and that. That sounds like a company profile, doesn’t it?

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Sage Advice from Nine Contributed Content Guidelines

You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.

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FRIDGE NOTES

Xania Rockets Up the Charts

Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

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