QuinStreet has sold all 35 of its B2B publications — eWeek, Datamation, IT Business Edge among them — to Technology Advice, a Nashville-based B2B data company that helps IT pros determine which products to buy. Edit operations at the publications will not change in the short term, according to eWeek EIC Chris Preimesberger.
eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.
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Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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