f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.
We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Here’s an all-new revamp of our K-12 education cheat sheet. About a third of the names from our 2018 cheat sheet remain. We also provide links to two publications that cover nothing but K-12 issues.
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
Three free one-month subs are available from SWMS, no catches or gimmicks. Get in touch for details. BT is among the best tech newsletters out there.
