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Cheat Sheet: Digital Twins

Digital twins are virtual representations of physical objects. They are in their infancy, which means few reporters — so far — cover them. Nonetheless, we came up with 14 names for you.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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