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Cheat Sheet: Digital Twins

Digital twins are virtual representations of physical objects. They are in their infancy, which means few reporters — so far — cover them. Nonetheless, we came up with 14 names for you.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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