Cheat Sheet: DEI Targets
April 27, 2023
7:16 am
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Deep-Dive: Jennifer Liu, CNBC Make It
March 23, 2022
7:35 am
CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.
Back-Door Pitch Opp: WSJ’s ‘Personal Board of Directors’
September 15, 2021
3:07 pm
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
28 Terms That Communicators Might Not Want to Use Anymore
April 28, 2021
4:47 pm
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There’s a lot to learn from it.
‘Founded’ is Google’s Pitchable Podcast for Women Who Lead
April 1, 2021
9:48 am
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
7 Strategies for DEI Pitch Success
October 20, 2020
4:00 pm
[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics…
Zora and Level: Two DEI Pubs from Medium
October 15, 2020
10:15 am
Ebony Magazine was founded in 1945, the year World War II ended. Essence Magazine was founded in 1968, the year Martin Luther King Jr. was assassinated. Today, Medium publishes a pair of Black-focused titles for this generation.
DEI Story Types: A Glossary/Playbook
October 12, 2020
6:04 pm
It often helps to study examples of story types you’re seeking for yourself. Here’s an ongoing glossary of story types in the DEI space that might help shape your strategy.
YOUR ACCOUNT
FRIDGE NOTES
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
September 15, 2023
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Much of Gen Z Searches on Social, Not Google
September 12, 2023
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
Digiday: Journalists Taking A Dim View of Gen AI
September 8, 2023
Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at least not for serious journalism purposes,” says one, adding that “there is no way that AI results in more people being in journalism. This only can result in less.”
Some individuals said they dabble with Gen AI to find good headlines and story ideas.
The last word seemed to go to Insider EIC Nic Carlson, who said, “AI will replace, over time, journalists who refuse to use AI.”
NYT Insists on ‘C.E.O.’
September 7, 2023
We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How stuffy. And the C.E.O.s they do cover always seem to be resigning for one reason or another. We’ll have the updated cheat sheet ready for you very soon. The FT’s ‘How To Lead’ feature appears to be in hiatus. The WSJ has some opportunity in WSJ Magazine.