Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter to do. Then things changed. Jared blended what he did with who he was deep inside.
The Financial Times this month introduced FT Diversify, an AI-powered software SaaS tool that helps publishers create bias-free content.
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CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There’s a lot to learn from it.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics…
Ebony Magazine was founded in 1945, the year World War II ended. Essence Magazine was founded in 1968, the year Martin Luther King Jr. was assassinated. Today, Medium publishes a pair of Black-focused titles for this generation.
It often helps to study examples of story types you’re seeking for yourself. Here’s an ongoing glossary of story types in the DEI space that might help shape your strategy.
YOUR ACCOUNT
FRIDGE NOTES
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.
