FT Introduces Tool to Infuse ‘DEI Tone’ Into Edit
September 27, 2023
8:43 am
The Financial Times this month introduced FT Diversify, an AI-powered software SaaS tool that helps publishers create bias-free content.
>> DEI
Cheat Sheet: DEI Targets
April 27, 2023
7:16 am
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Deep-Dive: Jennifer Liu, CNBC Make It
March 23, 2022
7:35 am
CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.
Back-Door Pitch Opp: WSJ’s ‘Personal Board of Directors’
September 15, 2021
3:07 pm
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
28 Terms That Communicators Might Not Want to Use Anymore
April 28, 2021
4:47 pm
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There’s a lot to learn from it.
‘Founded’ is Google’s Pitchable Podcast for Women Who Lead
April 1, 2021
9:48 am
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
7 Strategies for DEI Pitch Success
October 20, 2020
4:00 pm
[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics…
Zora and Level: Two DEI Pubs from Medium
October 15, 2020
10:15 am
Ebony Magazine was founded in 1945, the year World War II ended. Essence Magazine was founded in 1968, the year Martin Luther King Jr. was assassinated. Today, Medium publishes a pair of Black-focused titles for this generation.
DEI Story Types: A Glossary/Playbook
October 12, 2020
6:04 pm
It often helps to study examples of story types you’re seeking for yourself. Here’s an ongoing glossary of story types in the DEI space that might help shape your strategy.
YOUR ACCOUNT
FRIDGE NOTES
Take Me Out To The Concert
October 2, 2023
Which musical artist, over the course of his still-active career, played sold out shows at both Yankee Stadium and Shea Stadium? Sirius/XM is broadcasting a channel celebrating his music, for “a limited time.”
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.