This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.
Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI tools and asked it to write a compelling PR pitch based on that article.
It’s 2026. You’ve got a new job, earning $250K a year as “VP, Pitch Analytics.” You’ve got a modest budget to retain freelance tech reporters. You manage an intern.
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By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.
What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
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so you have all this contact info on LinkedIn News? What can you do with it? Play the long game with it. Build relationships. Overall, to the chagrin of article-placers, LinkedIn News is in the conversation business.
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
YOUR ACCOUNT
FRIDGE NOTES
Dr. Diane Hamilton has posted 37 articles on Forbes’s CHRO Network page since Dec. 1. She has an active LinkedIn profile, which advertises a book she wrote. But her X feed and her personal web page both seem to be down. The Dr. happens to be founder and CEO of Tonerra, a company that specializes in content creation, among other things. Strange, then, that Tonerra has no web site of its own. If you happen to see Dr. Hamilton, ask her to call her service.
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of companies with annual revenues of at least $500M. You can apply to receive it here.
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
