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Deep-Dive: Tim Keary, VentureBeat

After becoming a VentureBeat freelancer last month, Tim Keary wrote 41 stories in 42 days. With rare exception, the articles focused either on a product announcement or a funding round. Dozens of companies saw their news covered thoroughly — in a context useful to buyers.

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Deep-Dive: Jennifer Liu, CNBC Make It

CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.

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Deep Dive: Five Business Purposes for Sponsored Content

Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.

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SWMS Deep Dive: Privacy

[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

Digiday: Journalists Taking A Dim View of Gen AI

Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at least not for serious journalism purposes,” says one, adding that “there is no way that AI results in more people being in journalism. This only can result in less.”

Some individuals said they dabble with Gen AI to find good headlines and story ideas.

The last word seemed to go to Insider EIC Nic Carlson, who said, “AI will replace, over time, journalists who refuse to use AI.”

NYT Insists on ‘C.E.O.’

We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How stuffy. And the C.E.O.s they do cover always seem to be resigning for one reason or another. We’ll have the updated cheat sheet ready for you very soon. The FT’s ‘How To Lead’ feature appears to be in hiatus. The WSJ has some opportunity in WSJ Magazine.

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