It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.
SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.
[SWMS contributor Leah McLean writes:] My career has been in tech from the start and for the last six years in the cybersecurity industry. The last two years I’ve been keenly determined to get to know the CISO – what makes them tick, keeps them up at night, how they think, their views towards the many technology vendors and solutions…
Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs’ ThreatPost, Duo Security’s Decipher and Avast’s The Parallax have done so, too.
Sean Michael Kerner is a B2B tech reporter, and according to his LinkedIn profile, is an “Internet consultant, a strategy and developer/writer and sometimes entrepreneur.” While Sean no longer writes for eWeek, he recently picked up freelance work at Business Insider and still writes for Enterprise Networking Planet, eSecurity Planet, ServerWatch and ITPro Today.
Security researcher Brian Krebs this month published an analysis that only he could create. It’s an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.