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Cheat Sheet: Reporters Who Cover Creators

we have completely revamped the now-deleted creator cheat sheet published in Feb. 2022. There’s a lot of SEO going on these days with the term “creators” — just about every newly released consumer tech product is “ideal” for them. So we omitted faux targets like those.

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Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.


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